About Phoenix Incidents
Because how your team responds matters as much as what went wrong.
Our Story
Phoenix Incidents was born out of a simple frustration:
incident management shouldn’t add to the chaos.
Phoenix Incidents was founded by Dave Rochwerger and Jason Standiford, whose partnership spans over a decade and three companies, including Trulia's acquisition by Zillow and their time at Revinate. Having worked together leading software and product teams through growth, scale, and the inevitable chaos of production incidents, they saw the same patterns repeat: communication breakdowns, forgotten follow-ups, and RCA documents that never turned into meaningful change. Even the most capable teams struggled to close the loop between response, learning, and prevention.
That's why they created Phoenix Incidents.
Phoenix Incidents integrates directly with the tools teams already use - Jira, Slack, PagerDuty, VictorOps, and MS Teams, bringing visibility, structure, and calm to one of the messiest parts of engineering: incident management.
Because every incident is a chance to get better — not just faster.
Our Founders
Dave Rochwerger
Co-Founder
Dave is the driving force behind Phoenix Incidents, fueled by over two decades of experience leading software and engineering as both a leader and an executive across high-growth companies like Zillow, Upstart, and Revinate.
Dave’s commitment to system reliability is battle-tested: he has personally felt the organizational pain of poor incident management, customer-facing teams left in the lurch, and the stress that follows. His repeated success building the precursor to Phoenix Incidents as internal, bespoke solutions—validated the need for a systematic, enterprise-ready platform designed to turn chaos into clarity.
Dave is passionate about creating cultures where learning and accountability thrive. At Phoenix Incidents, he’s focused on helping engineering leaders turn every outage into a structured opportunity to strengthen trust and reliability, ensuring that post-mortems finally translate into meaningful, proactive prevention and lasting organizational improvement.
Jason Standiford
Co-Founder
Jason brings the critical perspective of a seasoned CTO to Phoenix Incidents, built on a foundation of over 25 years of experience leading software and engineering across the tech industry.
He has firsthand knowledge of the chaos, anxiety, and developer burnout caused by poor incident management. He knows how transformative it can be for an entire organization when teams adopt clear structure and process. This intimate understanding of the executive and engineering pain points fueled the creation of Phoenix Incidents - a solution developed internally at Revinate to radically improve their own team’s response.
Jason is passionate about developer experience and driving organizational improvement. At Phoenix Incidents, he is focused on building a platform that directly addresses the needs of CTOs and engineering leaders: ensuring reliability, reducing organizational risk, and making incident response and RCA follow-through systematic, intuitive, and ultimately, a competitive advantage.
Why Phoenix?
Like the mythical phoenix, great teams rise stronger from the ashes.
Every incident is a moment to rebuild — smarter, faster, and with more empathy for the people behind the screens.
Phoenix Incidents exists to help teams do exactly that.
Our Mission
To empower engineering teams to manage incidents more effectively by enhancing the tools they already use, reducing mean time to resolution, and preventing future incidents through comprehensive root cause analysis.
Our Values
Transparency
Clear communication, open processes, and data security you can trust. No hidden agendas, no surprises.
Best Practices by Default
Convention over configuration. We ship opinionated workflows based on industry best practices so you can move fast without endless setup.
Prevention Over Reaction
The best incident is the one that never happens. We focus on learning and prevention, not just firefighting.
Get in Touch
Have questions or want to learn more about Phoenix Incidents?